Google's John Mueller answers a question about outdated domains and any bonus they may have
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| Google John's Mueller |
In a Google Office Hour Hangout John Mueller responded that refreshing content on a parked domain could be of any kind in terms of quality. Google's John Mueller explained how Google handles outdated domains.
Packed and Expired Domains
An expired domain is a domain that was previously registered but allowed to expire and be returned to a normal swimming pool for someone else's registration.
A parked domain is a registered but unused domain.
When most people buy an expired domain from a domain seller, they actually buy a pre-registered domain.
Expired Domain Authority?
The interviewer wanted to know if there was any “authority” left in the parked domain that could cause Google to speed up identification and domain level.
Although Mueller did not address the issue of website authorities in his response, he has in the past strongly denied that Google uses any form of authoritative metaphor.
This is the question:
“I have a domain that has not been used in four years. The blog I had was doing well in its place. But because I didn't want to sell it I removed all the content and left the domain standing.
I want to update its content but I want to take a slightly different approach.
My question is, does Google need to learn about my blog and as a teenager or do I have a better chance of gaining power in my site sooner than usual because of this old domain? ”
Google's John Mueller Discusses Expired Domains
Google and Expired Domains
John Mueller confirms that there is no level-related benefit to using an expired domain and explains what are the next steps in SEO viewing.
Mueller:
“So if the content hasn't been around for a few years, we probably need to find out what this site is, a fresh start.
So in that sense I wouldn’t expect much about the type of bonus because it had content there in the past.
I can really imagine you would need to build that again just like any other place.
Like, if you have a business then close for four years and open and it will be unusual for customers to remember you and say o yes I will go to this business.
And it looks completely different. They offer different things. But it was already there.
I think that situation will be rare in real life ... if you like, you too.
So I think you're actually starting over, here.
This is also one of the reasons why it is unreasonable to go out and buy out-of-date domains in the hope that you will get some kind of bonus for using those expired domains. ”
Expired Domains Have No Level Bonus
For those of us with more than 20 years of SEO experience, Mueller's explanation that obsolete domains do not have a bonus is not surprising.
We already knew this because it was our generation of SEOs who pioneered the practice of buying expired domains and experienced a time when Google used an algorithm update to deal with them.
We have personally experienced how obsolete domains have helped sites rank better.
Not only were they used for measurement purposes but we could actually see in the Google Toolbar how much PageRank was offering.
And it wasn't just outdated domains that contained PageRank. Broken domain link can also be a source of PageRank.
The practice was to use a search engine on a popular website and update the outgoing links that returned the 404 Page Not Found error message.
Those 404s were links to pages and sites that did not exist.
So what SEO did was buy those domains, often misplaced them and redirected those domains to related sites. In a few weeks the PageRank will flow and the related site will start to climb.
These practices of buying incomplete domains with multiple incoming links and purchasing expired domains have been part of the PageRank redesign practice to help rank sites without building links.
They were shortcuts for building links.
Good
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